What We Do
Media Interviews
Television and radio are the prime sources of information for the majority of the population. Such is their power that if an interviewee gets it right the rewards can be enormous. Getting it wrong, particularly at times of crisis, doesn’t bear thinking about. Of course, some businesses work on the principle of just ‘keeping their heads down’. That, though, can lead to media speculation that could do even more damage or even allow a competitor to take the advantage. In short, ‘no comment’ is itself a comment! Training will show:
- The importance of preparing for an interview and how best to do so.
- How to say what you want to say rather than just reacting to questions: to be proactive, not reactive.
- How to put your point of view across in a way that achieves your objective: turn a hearing audience into a listening one.
Then, using his skills as an interviewer, he is able quickly to create a ‘for real’ situation, complete with the pitfalls that have faced many a senior management interviewee in front of a camera or microphone. The loaded question, the temptation to discuss a competitor, or to offer information that can be used against you - they will all be there.
- Can you turn a negative question into a positive answer?
- How do you avoid a question?
- Can you take control?
How did you fare? Each interview is recorded, played back and appraised. Did you get your points across? Did you look confident, authoritative and relaxed? Then, with the hindsight of that experience another interview and another
Clive Jacobs writes, prepares and presents this workshop.
