Be persuasive, be believable, be credible and be truthful


We are accountable for everything we say and do so that our customers and our colleagues know they can trust and rely on us.


We commit to being the best we can be, jumping over hurdles and getting the job done.


We set high standards for ourselves, our tasks and our customers and behave with the utmost professionalism at all times.


Telling it like it is can be tough but we are big hearted enough to tell the truth and hear it without umbrage.


We are sensitive to other peoples’ feelings and treat them with respect.


We try different things and view everything as a positive learning experience.